ctrl+s

Background

Scope 3 emissions are the hardest part of corporate climate action and the least well understood. ctrl+s has built a platform to fix that: helping large industrial companies move from endless data collection to measurable reductions across their supply chains. In a space full of noise, it wasn't yet clear what set them apart.

Approach

We started with positioning. Working closely with the founding team, we developed the strategic foundation for how ctrl+s communicates: as a platform that helps companies actually reduce emissions, not just report on them.

From there, we translated that positioning into a content strategy built around the topics that mattered most to their audience. This included editorial work across blog, whitepaper and social, backed by public relations that placed both the company and its founders in the right conversations.

Results

ctrl+s went from a largely invisible platform to a clearer, more distinct voice in the European sustainability space. The founding team gained individual visibility, with coverage in Forbes, Börsen-Zeitung and Business Punk. The whitepaper “The Scope 3 Gap” crossed into the US market, bringing ctrl+s's thinking to an international audience.