FICUS Health

Background

Ficus Health is a health technology company that has built an AI platform to automate medical documentation in rehabilitation clinics, already used in over 100 facilities. With a €3 million seed round closing, the team needed communications support to turn the funding milestone into meaningful visibility, not just within the startup ecosystem, but across the audiences that actually matter for the business.

Approach

We developed a coordinated communications plan around the announcement, starting with positioning: shaping how Ficus Health should be understood by the market, not just as an AI documentation tool, but as a company building infrastructure for a healthcare system under real pressure. From there, we aligned messaging with investors and stakeholders, managed outreach to a selective set of media contacts, and orchestrated timing to maximize impact. The goal was to go beyond a standard funding press release and use the moment to position Ficus Health as a company worth paying attention to.

Results

The seed round was covered with an exclusive interview in Handelsblatt, followed by broad pickup across key startup, tech, and industry media including Business Insider. The momentum carried beyond the initial announcement, leading to follow-up interviews and podcast appearances that gave the founding team a platform to tell the deeper story behind the product. More importantly, the coverage framed Ficus Health not as another AI startup, but as a company solving a tangible problem in a sector that urgently needs it.