Zero noise. No vanity slides. No endless feedback loops.
Studio Ghost is built for founders and teams who move fast and expect clarity. We focus on what actually moves the needle, not on what looks good in a presentation.
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About
I'm Sabrina, founder of Studio Ghost and a communications strategist with over a decade of experience across creative agencies and a global communication consultancy.
I help startups, scale-ups, VCs, and established companies find the right words for what they do, especially when it's not easy to explain. My sweet spot: highly regulated and fast-evolving sectors like ClimateTech, FinTech, and HealthTech, where credibility and clarity can make or break a narrative. AI runs through much of my work, from positioning AI-driven products to navigating the regulatory and ethical conversations around them. I use the latest tools and automation to stay lean and keep things moving.
When a project calls for it, I tap into a network of subject matter experts, designers, and developers, so you get exactly the right expertise without the overhead of a large agency.
Outside of work, you'll likely find me working on mixed media art with oil and acrylic. And if I'm not doing that, I'm probably running or riding my bike, or somewhere discovering my next favourite restaurant.
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Our Values
Our work is shaped by a few simple principles.
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FAQ
What type of clients do you work with?
We work with founders, teams, and investors building technology-driven businesses. Most clients operate in HealthTech, ClimateTech, DefenseTech, FinTech, or other technical and regulated fields where clarity, credibility, and context matter.
Do you work only with startups, or also with established companies?
We primarily work with startups and scale-ups, but also support venture capital firms and more established technology companies. What matters more than company size is the nature of the work. If the topic is complex, high-stakes, or difficult to communicate, we are a good fit.
At what stage do clients usually work with you?
Clients typically work with Studio Ghost around moments that require clarity and alignment, such as early positioning, fundraising, product launches, or when communication starts to scale. We also work with teams looking to sharpen an existing narrative rather than start from scratch.
How do you use AI in your work?
AI is used to support research, structure, and speed where it makes sense. Strategic judgment, positioning decisions, and final messaging are always handled by a human. AI is a tool, not a shortcut.
What do you need to get started?
Most clients come to us with a general sense of what they need, not a fully formed brief and that is fine. A first conversation is enough to get going. From there, we work with you to define the scope, clarify goals, and structure the engagement in a way that makes sense for where you are.
What makes Studio Ghost different from a traditional PR agency?
Studio Ghost is not a volume-driven PR agency. We focus on strategy, positioning, and credibility before visibility. There are no mass mailings, no generic narratives, and no campaign noise. The goal is to be understood by the right people, not by everyone.
How do you price your work?
Pricing depends on scope, format, and duration. We work with clear briefs and transparent pricing. After an initial conversation, we recommend a format that fits your needs, not a predefined package.