Insights

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white clouds and blue sky

Why Reaching the Right People Doesn't Matter If They Don't Believe You

(Trust)

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Apr 18, 2026

a pile of books sitting on top of a table

You Have More Narrative Debt Than You Think

(Positioning)

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Mar 19, 2026

Abstract pattern of slanted lines and dots.

Don’t Write for AI. Write So AI Can’t Misunderstand You.

(Positioning)

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Feb 17, 2026