Tradevest

Background

Regulated digital infrastructure is a space where technology moves fast but trust takes time to build. When Tradevest came on board the ambition was clear: build the go-to platform for financial institutions that want to offer digital and traditional assets under one roof, fully integrated and fully regulated. But while the product was taking shape, the communications side was starting from zero. No positioning, no website, no public presence. The story hadn't been told yet.

Approach

Before anything else, we worked with Tradevest to define who they are and why it matters, a positioning that could hold up in boardrooms, investor meetings, and financial press alike. The answer: an all-in-one platform for digital and traditional assets, institutional-grade and built for a market that can’t afford regulatory shortcuts. From there, we built the communications infrastructure from the ground up and ensured every milestone had a narrative ready when it mattered.

Results

In just over a year, Tradevest went from no public presence to earned coverage in Börsen-Zeitung, FAZ and FinanzBusiness, including the BaFin licensing and the acquisition of Renell Wertpapierhandelsbank. The LinkedIn presence grew from zero to nearly 1,000 followers organically, helping Tradevest build visibility with the partners and clients that matter. More importantly, Tradevest now has a communications foundation that can scale with the company.